Google Vs Facebook Ads

Google vs Facebook Ads

When it comes to marketing your business or brand online, you have many options. Google and Facebook ads are a popular and effective way to market your business and brand online. Both these methods are different, unique and extremely effective. Whether you focus on Facebook or Google, these platforms give you access to tools that can make demographic targeting and online marketing extremely easy. 

Facebook Ads

Facebook ads are a popular choice of many businesses using digital advertising strategies. Even though advertising on Facebook is similar to that of Google, as both platforms use the online medium to promote businesses, this is where the similarities end. Paid social media enable consumers find businesses based on what they are interested in unlike paid search where businesses find customers based on specific keyword search. 

Google Ads

Google AdWords is one of the most popular advertising platform used by businesses. It is also popularly known as paid search, as it focusses on use of text based advertising and targeting of keywords. Advertisers bid on specific words and phrases that are used by consumers to search for products and services.  

Awareness vs Search Intent – The Big Difference

Search intent is one of the biggest differences in Google ads and Facebook ads. Consumers searching on Google are looking for something specific whereas Facebook users are shown ads that are specifically based on their interests. 

Facebook is all about brand awareness but Google uses a pull marketing strategy. Individuals using Google are looking for specific things and want to find what they are searching for. 

Facebook enables businesses to advertise to people who are not necessarily looking for a product or service. These ads are a great way to create interest and awareness about the product. The powerful targeting options help businesses target users based on factors such as interest, age and sex. 

Cost Per Click

The cost per click varies on each platform. Advertisers are usually willing to spend more on Google ads as competitors try to outbid on specific keywords. The cost per click on Facebook is comparatively less depending on the targeting factors of the ad. Facebook ads can enable businesses to be extremely specific about people who will see the ads, whereas Google is based on keywords. Targeted audience means lower cost per click. 


Google ads offer user ratings but brands on Facebook can interact and answer questions by providing information. Brand engagement encourages customer loyalty and drives sales. The choice of choosing Facebook or Google ads depend a lot on the nature of the business and the type of customer you are targeting. 

You can choose to leverage the strengths of Facebook and Google ads to enable your business to achieve maximum visibility online, increase sales and leads and find new customers by aligning the functionality of each platform. 

When evaluating the strengths and advantages of each platform, it is best if advertisers can integrate both the platforms to create a remarkable and effective online advertising strategy that can meet the specific needs of the business. 

What is Programmatic Buying?

Programmatic Buying

Programmatic buying is the sale and purchase of advertising space in real time using algorithms. During the process, a software system is used to automate the buying, optimization and placement of media inventory using a bidding process. This type of buying and marketing is an amazing way of targeting users and audience that businesses wish to show the advertising to. Just like paid search you can limit the ads to times of frequency and day. 

Automated Process

The entire process of ad buying is automated and this enables it to be done in real time. This methodology helps deliver far more precise and personalized message resulting in an effective targeted campaign. This is driving efficiency in resource and spend. Programmatic makes the buying, placement and optimization process more efficient. 

Programmatic marketing enables the brand to tailor a specific message using audience insight. This means that your business and brand is only paying for ads that are highly effective. The ads are delivered to the right people at the right time and this significantly increases its chances of success. It is a big change from the traditional ad buying. 

Brand marketers are finding the new system increasingly attractive as this technology is now used to access traditional TV inventory too with plenty of ad time using the online medium. Most big brands are using this innovative technology to buy media. 

Evaluate Ad Buying and Placement

Ad buyers are using programmatic marketing to buy ads online and then evaluate them mid-campaign so that they know what works best and what doesn’t. This is based on factors such as audience segment, geographies and time of day when the ad is played. This can help narrow down the target and ensures that the business is paying only for highly effective ads. 

Programmatic buying helps streamline the entire process and this helps save a lot of time and effort. Marketers can make use of this technology to consolidate customer interaction across multiple channels. This marketing strategy can be used to best engage with customers. This enables businesses to focus on other aspects of marketing. 

The new technology not just helps in establishing a more transparent market for media buyers but also has an impact on prices. It has helped consolidate the analytical process by reducing the time spent on ad buying and placement. It is slowly but surely emerging as the future of digital marketing and advertising. 

Programmatic ads are placed using real time bidding and artificial intelligence for mobile and video campaigns, social media advertising, online display and traditional TV advertising. By using new technologies, ads can be used to reach the right audience at the right time. This results in higher quality leads and conversions for brands and businesses. 

All that the marketers need to do is to provide information about key performance indicators and campaign goals so that the software system use the algorithm to buy and place ads. The good news is that this technology can help identify patterns in advertising that are beneficial for your brand and business.