Google vs Facebook Ads
When it comes to marketing your business or brand online, you have many options. Google and Facebook ads are a popular and effective way to market your business and brand online. Both these methods are different, unique and extremely effective. Whether you focus on Facebook or Google, these platforms give you access to tools that can make demographic targeting and online marketing extremely easy.
Facebook ads are a popular choice of many businesses using digital advertising strategies. Even though advertising on Facebook is similar to that of Google, as both platforms use the online medium to promote businesses, this is where the similarities end. Paid social media enable consumers find businesses based on what they are interested in unlike paid search where businesses find customers based on specific keyword search.
Google AdWords is one of the most popular advertising platform used by businesses. It is also popularly known as paid search, as it focusses on use of text based advertising and targeting of keywords. Advertisers bid on specific words and phrases that are used by consumers to search for products and services.
Awareness vs Search Intent – The Big Difference
Search intent is one of the biggest differences in Google ads and Facebook ads. Consumers searching on Google are looking for something specific whereas Facebook users are shown ads that are specifically based on their interests.
Facebook is all about brand awareness but Google uses a pull marketing strategy. Individuals using Google are looking for specific things and want to find what they are searching for.
Facebook enables businesses to advertise to people who are not necessarily looking for a product or service. These ads are a great way to create interest and awareness about the product. The powerful targeting options help businesses target users based on factors such as interest, age and sex.
Cost Per Click
The cost per click varies on each platform. Advertisers are usually willing to spend more on Google ads as competitors try to outbid on specific keywords. The cost per click on Facebook is comparatively less depending on the targeting factors of the ad. Facebook ads can enable businesses to be extremely specific about people who will see the ads, whereas Google is based on keywords. Targeted audience means lower cost per click.
Google ads offer user ratings but brands on Facebook can interact and answer questions by providing information. Brand engagement encourages customer loyalty and drives sales. The choice of choosing Facebook or Google ads depend a lot on the nature of the business and the type of customer you are targeting.
You can choose to leverage the strengths of Facebook and Google ads to enable your business to achieve maximum visibility online, increase sales and leads and find new customers by aligning the functionality of each platform.
When evaluating the strengths and advantages of each platform, it is best if advertisers can integrate both the platforms to create a remarkable and effective online advertising strategy that can meet the specific needs of the business.